• 1
  • Name
  • Voice
  • Content
  • 2
  • About
  • Client
  • Contact
  • 3
  • Web & Print
  • DRTV

 

 

Direct response television uses stimulation, information and emotion to motivate a direct response from its audience. This “response” is usually a product purchase—but it can also be a phone call or website visit that begins a sales process. Brandese has worked in direct response marketing for more than a decade, providing consulting services and brand names, as well as scripts for television infomercials and short-form spots, and radio and web media.

 

 

    
     

Contact Brandese for more information or to discuss your project.
 

 

Brand Experience

Launching and Sustaining Best-Selling Brands

Proactiv® Solution. Principal Secret®. Richard Simmons. Slam Man®. The Bun & Thigh Roller™. The FIRM®. Brandese has been part of agency teams building all of these direct response brands—and more.

Brandese has also participated in DRTV product launches for corporate marketers such as Clorox®, written direct response radio spots for online marketers such as Keen®, and scripted traditional radio advertising for consumer brands such as Safeway™.
 

Services

Creating Direct Response Brands and Scriptwriting

Services are packaged to meet client needs, and range from the branding and development of new products to creative direction and scriptwriting for productions. Areas of specialization include:

  • Brand Names & Slogans
  • New Product Development
  • Marketing Platforms
  • Spot Creative Direction & Scripts (TV, Web, Radio)
  • Infomercial Treatments & Scripts
  • On-Set Scripting & Directorial Support

Brandese also has a network of seasoned collaborators with expertise in television, web and radio production.

(For more information specifically on brand names, please visit our Naming page.)

 

 

Celebrity Scripting

Writing for Celebrities Who Sell

Brandese creates scripts that feature celebrity hosts and spokespersons, and industry experts, as well as writing for productions without celebrities. Agencies hire us to work directly with talent to develop script content, or to provide content based on research and review of media appearances. Some of the celebrities we’ve written for include:

  • Olivia Newton-John
  • Richard Simmons
  • Betty White
  • Victoria Principal
  • Sugar Ray Leonard
  • Joe Montana
  • Judith Light
  • Sheryl Lee Ralph
  • Debbie Allen
  • Covert Bailey
 

 

Agencies & Clients

Serving Direct Response, Corporate and eBusiness Marketers

Brandese has consulted with agencies such as Euro RSCG DRTV, Lieberman Productions, Mayhew Breen, The Response Shop and more, with end clients that include AARP, Clorox, FitnessQuest, Good Times Entertainment, Guthy-Renker, 1-800-Pets.com, Sylmark, Unitrin Direct and others. Our direct response scripts have been produced for television, radio and websites.

For a more extensive list of our brand experience, please visit our Clients page.